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Virtue Full Shampoo ( 8 FL. OZ.)

Virtue Full Shampoo ( 8 FL. OZ.)

A shampoo to turn up the volume on fine, flat hair for maximum movement and bounce.


In stock


Frequently Bought Together

Total price: $110.00
This product: Virtue Full Shampoo ( 8 FL. OZ.) $38.00

Product Description

VIRTUE Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with the first-of-its-kind Alpha Keratin 60ku protein, Full Shampoo and Conditioner were specifically developed to add volume and density to fine, limp hair strands. Full Shampoo is also excellent for thinning hair/hair loss, increasing strand thickness by 22% in clinical trials. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time.

  • 020119
  • Deeply moisturizes the hair
  • Infused with the first-of-its-kind Alpha Keratin 60ku protein
  • Developed to add volume and density to fine, limp hair strands
  • Cleaning
  • Lightweight
  • Moisturizing
  • Nourishing
  • Repairing
  • Volumizes
  • Damaged Hair
  • Thinning Hair/Hair Loss
  • Phospholipids
  • Gluten-Free
  • Hydroquinone-Free
  • Paraben-Free
  • Sulfate-Free
  • Vegan
  • Hair Treatment
  • Shampoo
  • Cream
  • All Hair Types
  • Fine Hair
  • Limp Hair
  • Thinning Hair/Hair loss
  • Hair
  • Full Size
  • Good for all hair types. Especially great for fine, limp hair
  • Great for those experiencing thinning hair/hair loss
  • Infused with our first-of-its-kind Alpha Keratin 60kg protein
  • Add volume and density to fine, limp hair strands
  • Great for those experiencing thinning hair/hairloss
  • Helps seal and strengthen hair’s cuticle


  • 84% of women said their hair felt thicker
  • 87% of women said their hair had more body
  • 86% of women said their hair looked fuller
  • Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses).
  • As all Virtue® Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair


Complete your Regimen:

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.

Key Ingredients:



5 / 5 1 review
3 weeks ago
Ann Filios
Nice shampoo that adds volume to my fine hair!
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