Virtue Volumizing Primer (5 FL. OZ.)
A perfect foundation to create a style and build just the right amount of natural volume with this lightweight priming spray.
Frequently Bought Together
VIRTUE Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This
light mist works to create memory at the root and architect your style for all-day hold. The unique formula also protects
against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku
protein. Formulated with the revolutionary Alpha Keratin 60ku protein, this lightweight primer allows you to build your dream style without any stickiness or build-up. It gives fine or flat hair a pre-styling boost and works to strengthen the hair
over time using our proprietary keratin, leaving hair lustrous and shiny.
- Good for all hair types
- Enhances the appearance and feel of hair
- With natural vitamin B it delivers moisture, softness, and shine
- Helps to improve manageability and condition in hair
- After one application, 96% of women felt hair had instant volume; lightweight, buildable hold; and was easier to style
- 8 hours after first application, 94% of women said their style bounced back and restyled easier
- After only 3 uses, 100% of women felt their hair was less limp
- With continued use, 98% of women said hair had flexible bounce, was healthier looking, and less dull
- Consumer perception study conducted on 50 respondents after 5 uses/one week.
- Spray on damp or dry hair, section by section targeting the roots through mid-shaft
- Use heat and style as usual for maximum volume and memory.
Alcohol Denat., Aqua (Water, Eau), Propylene Glycol, Polyurethane-1, Alpha Keratin, Panthenol, Hydrolyzed Soy Protein, AMP-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Citral, Hexyl Cinnamal, Limonene, Linalool.N79
Hydrolyzed Wheat Protein
Panthenol (Vitamin B5)
Hydrolyzed Soy Protein