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HomeShopMenHair Care for MenHair ProductsVirtue Volumizing Primer (5 FL. OZ.)
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Virtue Volumizing Primer (5 FL. OZ.)

A perfect foundation to create a style and build just the right amount of natural volume with this lightweight priming spray.

4.8 / 5.0
Read Reviews | Product FAQs | Find a Local Derm

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$40.00

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Total price: $40.00
Oops! Please select at least one of the products below to add the items to your cart.
This product: Virtue Volumizing Primer (5 FL. OZ.) $40.00
Colorescience Total Eye 3-in-1 Renewal Therapy SPF 35 (0.23 FL. OZ.)(Multiple Shades Available) - Medium $79.00
Virtue Texturizing Spray ( 5 OZ.) $40.00
SKU: 020706 Categories: Hair Care, Hair Products, Hair Treatments, Men, Shine Spray, Styling Products, Texture Spray Tag: Virtue
Added to your cart
Virtue Volumizing Primer (5 FL. OZ.)
$40.00
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Frequently Bought Together
Virtue Full Conditioner ( 6.7 FL. OZ.)
4.6 / 5.0
$28.60
Colorescience Total Eye 3-in-1 Renewal Therapy SPF 35 (0.23 FL. OZ.)(Multiple Shades Available) - Medium $79.00 Virtue Texturizing Spray ( 5 OZ.)
5.0 / 5.0
$40.00

Product Description

VIRTUE Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This
light mist works to create memory at the root and architect your style for all-day hold. The unique formula also protects
against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku
protein. Formulated with the revolutionary Alpha Keratin 60ku protein, this lightweight primer allows you to build your dream style without any stickiness or build-up. It gives fine or flat hair a pre-styling boost and works to strengthen the hair
over time using our proprietary keratin, leaving hair lustrous and shiny.

Brand Details: Virtue
  • Product Overview
  • Product Overview
  • Best For
  • Benefits
  • How To Use
  • Ingredients
  • Q&A
  • Reviews
Product Overview
SKU 020706
BrandVirtue
HIGHLIGHTS
  • Builds
  • Lifts
  • Sets
PRODUCT TYPE
  • Hair Care
  • Hair Products
  • Hair Treatments
  • Men
  • Shine Spray
  • Styling Products
  • Texture Spray
Product Consistency
  • Mist
Concern
  • Damaged Hair
Benefits
  • Finishing
  • Repairing
Hair Type
  • Coarse Hair
  • Color-Treated Hair
  • Curly Hair
  • Dry or Damaged Hair
  • Fine Hair
  • Normal Hair
  • Oily Hair
  • Thinning Hair
Application Area
  • Hair
Fragrance
  • Citrus
  • Woodsy
Ingredient
  • Amino Acids
  • Antioxidants
  • Dimethicone
  • Essential Oils
  • Herbal Extracts
  • Keratin
  • Panthenol
  • Vitamin E
Ingredient Preferences
  • Certified Cruelty-Free
  • Clean
  • Dye-Free
  • Gluten-Free
  • Hydroquinone-Free
  • Hypoallergenic
  • Lanolin-Free
  • Paraben-Free
  • Phthalate-Free
  • Pregnancy-safe
  • Sulfate-Free
  • Vegan
Natural/organic
  • Vegan
Gender
  • Female
  • Male
Product Overview
SKU
  • 020706
HIGHLIGHTS
  • Builds
  • Lifts
  • Sets
BENEFITS
  • Holding
  • Luminous
  • Lustrous
  • Volumizes
CONCERNS
  • Fine
  • Flat
  • Hold
  • Volume
INGREDIENTS
  • Hydrolyzed Wheat Protein
  • Panthenol (Vitamin B5)
  • Hydrolyzed Soy Protein
INGREDIENT PREFERENCES
  • Gluten-Free
  • Hydroquinone-Free
  • Paraben-Free
  • Pregnanc
  • Sulfate-Free
  • Vegan
  • Nanoparticle-Free
PRODUCT TYPE
  • Hair Treatment
  • Styling Product
FORMULATION
  • Spray
SKIN TYPE
  • All Hair Types
  • Color-Treated
  • Chemically-Treated
APPLICATION AREA
  • Hair
SIZE
  • Carry-on-Friendly
CATEGORIES
  • Hair Care, Hair Products, Hair Treatments, Men, Shine Spray, Styling Products, Texture Spray
Best For
  • Good for all hair types
Benefits
  • Enhances the appearance and feel of hair
  • With natural vitamin B it delivers moisture, softness, and shine
  • Helps to improve manageability and condition in hair
  • After one application, 96% of women felt hair had instant volume; lightweight, buildable hold; and was easier to style
  • 8 hours after first application, 94% of women said their style bounced back and restyled easier
  • After only 3 uses, 100% of women felt their hair was less limp
  • With continued use, 98% of women said hair had flexible bounce, was healthier looking, and less dull
  • Consumer perception study conducted on 50 respondents after 5 uses/one week.
How To Use
  • Spray on damp or dry hair, section by section targeting the roots through mid-shaft
  • Use heat and style as usual for maximum volume and memory.
Ingredients

Alcohol Denat., Aqua (Water, Eau), Propylene Glycol, Polyurethane-1, Alpha Keratin, Panthenol, Hydrolyzed Soy Protein, AMP-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Citral, Hexyl Cinnamal, Limonene, Linalool.N79

Key Ingredients:

Hydrolyzed Wheat Protein
Panthenol (Vitamin B5)
Hydrolyzed Soy Protein

Q&A

This product currently has no public questions or answers. You can submit your question below to get a direct response from one of our staff members!

Reviews
4.8 / 5 • 5 reviews
Trustpilot
2 years ago
KATHI
I am very happy with the product and the service.
3 years ago
Terry Schare
my hair looks much better with this product
3 years ago
Jackie Wagner
It gives my hair just the right amount of styling help and is not heavy or sticky to the touch.
3 years ago
Janet Hall
Amplifies hair thickness without being sticky or weighing it down. Fragrance is light and pleasant.
3 years ago
Cheryl Morrison
Works great I have never found a Product that didn't make you hair stiff

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4.6 / 5.0
$44.00 Original price was: $44.00.$28.60Current price is: $28.60.
A lightweight conditioner to turn up the volume on fine, flat hair for maximum movement and bounce.
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Virtue Texturizing Spray ( 5 OZ.)

5.0 / 5.0
$40.00
A lightweight texturizing mist, formulated to instantly add shine, natural definition, texture, and volume for long-lasting style.
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