VIRTUE Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This
light mist works to create memory at the root and architect your style for all-day hold. The unique formula also protects
against heat and environmental damage while mending fine hair prone to breakage with our exclusive Alpha Keratin 60ku
protein. Formulated with the revolutionary Alpha Keratin 60ku protein, this lightweight primer allows you to build your dream style without any stickiness or build-up. It gives fine or flat hair a pre-styling boost and works to strengthen the hair
over time using our proprietary keratin, leaving hair lustrous and shiny.