100% PURE has a commitment to producing the purest, healthiest products and educating everyone on why being 100% PURE is so important.


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About the Brand

100% PURE strives to live with compassion, kindness and empathy; to be environmentally sustainable and to improve the lives of everyone on earth through its charity efforts and supply chain process. The company was founded with the idea that cosmetics formulated with only natural ingredients should be accessible, and that the footprint of those products should be minimal. Its products are naturally pigmented, never chemically processed, and contain only ingredients sourced ethically around the globe.


Is 100% PURE cruelty-free?
100% PURE works to make sure that every ingredient in its formulations are sourced ethically and that no ingredient is ever tested on animals at any point in its supply chain.
Is 100% PURE all natural?
100% PURE was founded on the idea that skincare should be made with only natural ingredients, and guarantees that none of its ingredients are ever processed with chemicals.
Is the packaging on 100% PURE products recyclable?
100% PURE vows to use only recyclable packaging by 2024.
What organizations does 100% PURE partner with?
100% PURE has partnered with dozens of organizations and charities, including Leaping Bunny, Trees.org, Keep a Child Alive, The Humane Society, The Breast Cancer Emergency Fund, The World Wildlife Federation, The American Cancer Society and many more.