Virtue is inspired by a vision to give everyone their best hair scientifically possible.

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Virtue 6-IN-1 Styler ( 4 FL. OZ.)

5.0 / 5.0
$36.00
A hardworking universal styling cream that primes, polish and protects hair.
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Virtue 6-IN-1 Styling Paste (50 mL)

$40.00
A styling paste that shapes, nourishes and holds the hair
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Virtue ColorKick® Illuminating Mask (5 OZ.)

$70.00
A nourishing, hue-enhancing mask that adds radiance and maintains color vibrancy without drying out hair.
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-50%
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Virtue Curl Conditioner (6.7 FL. OZ)

$22.00
A curl conditioner that is weightlessly and hydrates without weighing down curls.
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Virtue Curl Defining Whip (5.5 FL. OZ)

$40.00
A hydrating curl-defining whip that delivers touchable hold, fights frizz and amplifies curl formation.
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Virtue Curl Leave-In Butter (5 FL. OZ.)

$34.50
A weightless cream that melts into curls for intense hydration, frizz reduction, hair repair, and protection
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Virtue Curl Shampoo (8 FL. OZ)

5.0 / 5.0
$31.50
A non-drying rich shampoo that gently cleanses while removing excess oils and build up to maintain the natural curl pattern.
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Virtue Curl-Defining Gel (6.7 OZ.)

$40.00
A silicone-free gel that hydrates, holds, and keeps curls defined all day and into the next
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Virtue Damage Reverse Serum (1.7 OZ.)

$60.00
A inside-out, leave-in hair repair treatment that both reverses and fights future damage, reinforces hair’s strength, and reduces breakage with our highest concentration of reparative Alpha Keratin 60ku®.
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Virtue De-Brassing Shampoo (8 FL. OZ.)

$44.00
A sulfate-free shampoo that helps to reverse brassiness and tone all hair types.
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Virtue Exfoliating Scalp Treatment (5 FL. OZ.)

$50.00
A light, dual-action whipped crème that detoxifies scalp of build-up and impurities while providing residue-free hair conditioning and scalp balancing.
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Virtue Flourish Brow Density Booster (0.14 OZ.)

$80.00
  A thicker, healthier, bolder brows from the only serum to use a revitalizing protein and other stimulating, proven growth-promoting actives.
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Virtue Flourish Conditioner (6.7 FL. OZ.)

5.0 / 5.0
$46.00
A thinning hair conditioner that strengthens, hydrates, and detangles all in one.
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Virtue Flourish Density Booster (4 FL. OZ)

$50.00
A potent booster, that is 100% drug-free, and botanical-based nutrient infusion for the scalp.
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Virtue Flourish Mask For Thinning Hair (5.0 FL. OZ.)

$70.00
Hydrates | Strengthens | Thickens
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Virtue Flourish Nightly Intensive Hair Rejuvenation Treatment (Drug-Free) (Available in 30 day and 90 Day Treatment)

$48.75 – $126.00
A 100% drug-free, botanical-based regimen that nourishes the scalp and thickens each hair.
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Virtue Flourish Volumizing Styler (4 FL. OZ)

1.0 / 5.0
$42.00
A all-you-need styler for fine, fragile hair.
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Virtue Frizz Block Smoothing Spray (5 FL. OZ.)

$36.80
A weightless mist spray that controls, de-frizzes and protects the hair
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Virtue aims to empower its customers to radically change the health, quality and appearance of their hair, and by doing so, change the way they look and feel forever. Virtue products use natural ingredients and are formulated with the company's multi-patented Alpha Keratin 60ku® ingredient, as well as other nourishing ingredients and protectants like SPF and Shea. Each product is designed to contribute to overall hair health, and to help users achieve the shiny, healthy hair they've always dreamed of.

FAQ:

What does Virtue's Alpha Keratin 60ku® do?

Alpha Keratin 60ku® is a multi-patented protein ingredient that is essentially identical to keratin, a naturally-occuring ingredient that helps give hair, skin and nails their shine. The product is derived frrom ethically sourced, human hair.

Where does Virtue source its hair?

Virtue sources its hair for its Alpha Keratin 60ku® formula through individual sellers, not donation services. The hair that Virtue uses is both ethically sourced and untreated human hair.

Do Virtue products contain parabens?

There are no parabens in Virtue products.

Is Virtue good for all hair types?

Yes, Virtue is good for all hair types. There are specialty products made for different hair types that are available through DermWarehouse.

How does Virtue have a lathering formula without sulfates?

Virtue has worked for years to develop sulfate-free surfactants, which is the type of ingredient that causes lathering in shampoo products.

Do Virtue products protect hair from heat?

The following Virtue products offer heat protectant in their formulations: Recovery Conditioner, Smooth Conditioner, Split End Serum, Un-Frizz Cream, 6-in-1 Styler, Volumizing Mousse, Volumizing Primer, Curl-Defining Whip.

Is there SPF in Virtue products?

Yes, Virtue products contain UV solar protection.

Is there sodium chloride in Virtue products?

Sodium chloride is added to Virtue products for consistency.

Do Virtue products contain nuts?

Virtue products use coconunt and shea nuts in its formulations. We recommend allergy testing Virtue products before use if you have a nut allergy.

Can I use Virtue if I have color treated hair?

Yes, Virtue is safe for color-treated hair.

Can I use Virtue if I have had a Keratin treatment?

Virtue notes that its products often help hair that has undergone Keratin treatments appear more smooth, though shampoos containing sodium chloride such as Virtue are often not recommended.

Is Virtue cruelty-free?

Yes, Virtue is cruelty-free.

Do Virtue products contain fragrances?

Virtue products are fragranced with a blend of extracts and essential oils.

Do Virtue products contain gluten?

Virtue products are gluten-free.